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ZTAG Privacy Policy

Last Updated: February 19, 2025

Introduction

ZTAG is deeply committed to protecting your privacy and securing your personal data. This Privacy Policy explains how we collect, use, share, and protect information when you use our website or services. It also outlines your rights and choices regarding your personal information. We strive for transparency and legal compliance in all data practices, adhering to regulations like the GDPR and CCPA which mandate clear privacy disclosures​.

By using ZTAG’s ztag.com website or services, you agree to the terms of this Privacy Policy.

Information Collection

Personal Data Collected: We collect various types of personal information (also called “personal data”) that you provide to us or that we gather automatically. “Personal data” means any information that identifies you or relates to you as an individual​

The types of data we may collect include:

  • Information You Provide Directly: When you interact with ZTAG (for example, by requesting a quote, creating an account, subscribing to our newsletter, or contacting support), you may give us personal details. This includes your name, email address, phone number, school or company name, job title, mailing address, and any other information you choose to provide. If you communicate with us, we will collect the content of your communication along with your contact details.
  • Payment and Transaction Information: If you make a purchase through our site, we (or our third-party payment processor) will collect payment details such as credit card information and billing address. Note: For security, we use accredited payment processors to handle sensitive financial data, and we do not store full payment card numbers on our own servers.
  • Automatically Collected Data: When you visit our website, we automatically collect certain technical data about your device and usage. This may include your IP address, browser type, device identifiers, pages or screens you view, dates/times of access, and referral URLs. We use cookies and similar tracking technologies (explained in the Cookies section below) to gather information about how you navigate and use our site, which helps us improve our services. This usage data may also include log information like error reports or performance data.
  • Cookies & Tracking Technologies: Like most websites, we use cookies, which are small text files placed on your browser, to remember your preferences and track your activities on our site​. Cookies and related technologies (such as web beacons and pixels) help us recognize you, customize content, and analyze site traffic. They may collect information such as your browser type, device information, time spent on pages, and other analytical data. For more details on how we use cookies and your choices, see the Cookies and Tracking Technologies section of this policy.

We do not knowingly collect personal information from children under the age of 13 without parental consent. Our website and services are intended for general audiences (such as educators and parents) and not directed to children under 13. If you are a parent or guardian and believe your child has provided personal data to us, please contact us so we can remove it.

Purpose of Data Use

We use the collected information for various legitimate purposes to operate and enhance our services. The primary purposes for which ZTAG uses your personal data include:

  • To Provide and Improve Our Services: We process your information to deliver the products or services you request, such as setting up and managing your account or processing orders. This includes using data to personalize your experience, respond to your inquiries, and ensure our website and game platforms function correctly. We also use data to develop new features, improve usability, and enhance the quality of our offerings based on how you and other users interact with our services.
  • To Communicate with You: We use contact information (like your email and phone number) to send important notices and updates. This may include confirmations of transactions, announcements about changes to our services or policies, customer support responses, and administrative messages. We may also send newsletters or promotional communications about new features, content, or special offers, but only if you have consented to receive marketing. You can opt out of marketing emails at any time (see User Rights below).
  • For Analytics and Personalization: We analyze usage data and cookies to understand how our users engage with our website and services. This information helps us troubleshoot issues, perform research and analysis, and make data-driven improvements. It also allows us to customize content and recommendations for a better user experience. For example, we might use analytics to see which pages are most popular or to remember your preferences on the site.
  • For Marketing and Advertising (With Consent): If you have signed up for our mailing list or agreed to receive marketing, we may use your data to inform you of events, programs, or products that might interest you. We may also work with advertising partners to show you relevant ads for ZTAG on other platforms. Any such activities will be done in accordance with applicable law, and you will have the opportunity to opt out of targeted advertising or marketing messages.
  • To Process Transactions: When you purchase equipment, subscribe to a service, or make any financial transaction through ZTAG, we use your personal and payment information to process payments and fulfill the transaction. This includes sending you invoices, receipts, and assisting with any transaction-related issues. Payment information is handled securely and in compliance with industry standards (e.g., PCI DSS for credit cards) via our payment processing partners.
  • To Ensure Security and Prevent Fraud: We may use data (such as IP addresses and activity logs) to protect the security of our website, users, and business. This includes detecting and preventing fraudulent transactions, unauthorized access, cheating or misuse of our curriculum programs, and other illegal or malicious activities. We also use information to verify accounts and user activity, and to enforce our Terms of Service and other agreements.
  • To Comply with Legal Obligations: We process personal information when we are legally required to do so, such as to comply with court orders, subpoenas, or regulatory requirements. We may use your data to meet record-keeping obligations, to exercise or defend legal claims, or to report to authorities as mandated by law.

We will not use your personal data for purposes that are incompatible with the ones listed above without obtaining your consent. If we ever need to use your information for a new purpose, we will update this Privacy Policy and notify you as required.

Purpose of Data Use

We use the collected information for various legitimate purposes to operate and enhance our services. The primary purposes for which ZTAG uses your personal data include:

  • To Provide and Improve Our Services: We process your information to deliver the products or services you request, such as setting up and managing your account or processing orders. This includes using data to personalize your experience, respond to your inquiries, and ensure our website and game platforms function correctly. We also use data to develop new features, improve usability, and enhance the quality of our offerings based on how you and other users interact with our services.
  • To Communicate with You: We use contact information (like your email and phone number) to send important notices and updates. This may include confirmations of transactions, announcements about changes to our services or policies, customer support responses, and administrative messages. We may also send newsletters or promotional communications about new features, content, or special offers, but only if you have consented to receive marketing. You can opt out of marketing emails at any time (see User Rights below).
  • For Analytics and Personalization: We analyze usage data and cookies to understand how our users engage with our website and services. This information helps us troubleshoot issues, perform research and analysis, and make data-driven improvements. It also allows us to customize content and recommendations for a better user experience. For example, we might use analytics to see which pages are most popular or to remember your preferences on the site.
  • For Marketing and Advertising (With Consent): If you have signed up for our mailing list or agreed to receive marketing, we may use your data to inform you of events, programs, or products that might interest you. We may also work with advertising partners to show you relevant ads for ZTAG on other platforms. Any such activities will be done in accordance with applicable law, and you will have the opportunity to opt out of targeted advertising or marketing messages.
  • To Process Transactions: When you purchase equipment, subscribe to a service, or make any financial transaction through ZTAG, we use your personal and payment information to process payments and fulfill the transaction. This includes sending you invoices, receipts, and assisting with any transaction-related issues. Payment information is handled securely and in compliance with industry standards (e.g., PCI DSS for credit cards) via our payment processing partners.
  • To Ensure Security and Prevent Fraud: We may use data (such as IP addresses and activity logs) to protect the security of our website, users, and business. This includes detecting and preventing fraudulent transactions, unauthorized access, cheating or misuse of our curriculum programs, and other illegal or malicious activities. We also use information to verify accounts and user activity, and to enforce our Terms of Service and other agreements.
  • To Comply with Legal Obligations: We process personal information when we are legally required to do so, such as to comply with court orders, subpoenas, or regulatory requirements. We may use your data to meet record-keeping obligations, to exercise or defend legal claims, or to report to authorities as mandated by law.

We will not use your personal data for purposes that are incompatible with the ones listed above without obtaining your consent. If we ever need to use your information for a new purpose, we will update this Privacy Policy and notify you as required.

Third-Party Data Sharing

ZTAG does not sell your personal information to third parties for profit. However, we do share certain data with trusted third parties in order to run our business and provide our services to you. We only share the minimum information necessary and ensure any third-party receiving personal data has an obligation to protect it. Your data may be shared in these circumstances:

  • Service Providers and Partners: We may share personal data with third-party service providers who perform functions on our behalf. This includes services such as website hosting, cloud storage, data analytics, payment processing, customer support ticketing, email delivery, and marketing services. For example, we might use an analytics provider (like Google Analytics) to understand website traffic or a payment processor to handle credit card transactions. These service providers are contractually bound to use your information only as needed to perform their services and to safeguard it appropriately.
  • Advertising and Analytics Partners: If we participate in any advertising networks or use analytics cookies, we may share certain online identifiers and data (such as cookie IDs or browsing behavior) with third-party advertisers or analytics companies. This data helps deliver more relevant ads about ZTAG on other websites and measure the effectiveness of our campaigns. For instance, we might use a Facebook Pixel or Google Ads cookie to reach you with promotions on those platforms. Any such partners will only receive limited personal data (often in aggregated or hashed form) and are prohibited from using it for their own unrelated purposes. You can opt out of most third-party ad tracking as explained in the Cookies and Tracking section.
  • Business Transfers: If ZTAG undergoes a business transition, such as a merger, acquisition, corporate reorganization, or sale of assets, your personal information may be transferred to the new owner or partner. In such cases, we will ensure that your data remains subject to confidentiality commitments and this Privacy Policy (unless you are notified of changes and given a chance to opt-out). Similarly, if we seek investments or enter joint ventures, we might share limited information under strict confidentiality for due diligence purposes.
  • Legal Compliance and Protection: We may disclose personal information to third parties (such as law enforcement agencies, regulators, courts, or other authorities) when we believe in good faith that such disclosure is necessary to: (a) comply with a legal obligation or request (e.g., a law, regulation, search warrant, subpoena, court order); (b) enforce our Terms of Service or other agreements; (c) detect, investigate, and help prevent security, fraud or technical issues; or (d) protect the rights, property, or safety of ZTAG, our users, children, or the public. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
  • With Your Consent: In cases where you have given us explicit permission to share your information, we will do so according to the terms of your consent. For example, if you agree to let us post a testimonial with your name on our site, or if you use integrations that involve sharing data with a third-party service at your request, we will share data in those ways. You are free to revoke such consent at any time, and we will stop any further sharing of your information in those contexts.

We require all third parties with whom we share personal data to comply with privacy and security standards comparable to our own. We do not allow third parties to use your data for their own marketing or other purposes not outlined in this policy. If you have questions about third parties that may have access to your data, please contact us for more information.

User Rights

You have rights and choices regarding your personal data. ZTAG is committed to honoring your rights under applicable privacy laws, so that you remain in control of your information. These rights may vary depending on your jurisdiction (for example, EU residents have certain rights under the GDPR, and California residents have rights under the CCPA), but we extend many of the same core principles to all our users. Key privacy rights include:

  • Right to Access: You can request confirmation of whether we are processing your personal data, and if so, ask for a copy of the data we hold about you, in a common electronic format. This allows you to understand what information we have collected​. (For EU users, this is known as a Subject Access Request under GDPR​. For California residents, the “Right to Know” under CCPA entitles you to request details about the categories and specific pieces of personal information we have collected​.)
  • Right to Rectification (Correction): If any of your personal information is inaccurate or incomplete, you have the right to request that we correct or update it. We encourage you to keep your information up-to-date and will promptly make the requested corrections whenever possible​.
  • Right to Deletion: You can ask us to delete your personal data. Upon a verified request, we will delete your information from our records and direct any service providers to do the same, barring certain exceptions. We may retain data that we are required to keep for legal reasons or legitimate business purposes (for example, completed transaction records or information required to comply with a legal obligation)​. If we cannot delete data you requested (due to an applicable exception), we will inform you of the reason.
  • Right to Opt Out of Marketing: You have the choice to opt out of receiving promotional emails or newsletters from us. If you no longer wish to receive marketing communications, you can click the “unsubscribe” link in any email we send, or contact us to be removed from our mailing list. Please note that even if you opt out of marketing, we may still send you non-promotional messages regarding your account or transactions (such as customer service notices or security alerts). You also have the right to object to the use of your personal data for direct marketing purposes at any time.
  • Right to Opt Out of Data “Sale” (California Residents): ZTAG does not sell your personal data in the ordinary sense. We do not exchange your information for money. However, the CCPA defines “sale” broadly to include some sharing of data for advertising. If we ever were to share personal information in a way that falls under the CCPA’s definition of a sale or sharing of data, California consumers have the right to direct us not to do so​. We honor and comply with this right. You can request that we do not sell or share your personal information, and upon such a request, we will refrain from doing so. Given our current practices, there is no personal information we share that would be considered a sale without your consent, but you may still contact us to formally exercise this opt-out right or to get more information.
  • Right to Withdraw Consent: Where our processing of your personal data is based on your consent (for example, if you consent to receive marketing emails or consent to optional cookies), you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, and it will not affect processing of your data under other legal bases (such as fulfilling a contract or complying with a law). If you withdraw consent for a particular feature or service, we may not be able to provide that feature or service to you.
  • Right to Object or Restrict Processing: In certain situations, you may have the right to object to or ask us to limit the processing of your personal data. For instance, EU users can object to processing that is based on our legitimate interests (including profiling), and we will honor that objection unless we have compelling legitimate grounds to continue or the processing is needed for legal claims​. You can also request that we temporarily restrict processing of your data, for example while you contest its accuracy or the basis for processing.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to have that information transmitted to another service provider (where technically feasible). This right applies to information you provided to us and that we process by automated means based on your consent or a contract. In practice, if you request it, we will provide you with an electronic file of your basic account information and usage data.
  • Right to Non-Discrimination: We will never discriminate against you for exercising any of your privacy rights. This means we will not deny you our services, charge you different prices, or provide a lesser quality of service just because you exercised your rights under applicable law​. Your experience with ZTAG will remain the same whether or not you choose to exercise your data rights.

To exercise any of your rights, please contact us using the information in the Contact Information section. We will need to verify your identity (and authority, if you are making a request on behalf of someone else) to ensure we fulfill requests securely and to the correct person. Verification may include confirming information we already have on file or asking for additional proof of identity as allowed by law. We will respond to your request within the timeframe required by the applicable law (for example, within 30 days for GDPR requests, or 45 days for CCPA requests, with the possibility of a justified extension). If we need more time or cannot comply with a request, we will let you know the reason.

In addition to contacting us, if you are an EU/EEA resident and believe our handling of your data violates GDPR, you have the right to lodge a complaint with your local Data Protection Authority. Similarly, California residents can contact the California Attorney General’s office or the California Privacy Protection Agency if concerns are not resolved. Of course, we encourage you to reach out to us first so we can address your concerns directly.

Legal Compliance

We operate our privacy practices in compliance with all relevant laws and regulations regarding personal data protection. ZTAG’s data handling procedures are designed to meet the requirements of major privacy laws such as:

  • GDPR (General Data Protection Regulation): If you are located in the European Union (or European Economic Area), we comply with the GDPR in how we collect, use, and store your data. The GDPR provides EU individuals with robust data rights (as described above) and requires us to ensure lawful, fair, and transparent processing of personal information​. We only process EU personal data when we have a legal basis to do so – such as your consent, to fulfill a contract with you (e.g. providing a service you requested), to comply with a legal obligation, or for our legitimate interests (like improving our services or preventing fraud) provided those interests do not override your fundamental rights. If we transfer personal data from the EU/EEA to servers or third parties in countries outside the EEA (such as to the United States where our headquarters is located), we will implement appropriate safeguards to protect that data. These safeguards might include using Standard Contractual Clauses approved by the European Commission, or transferring data to organizations that adhere to internationally recognized compliance frameworks. Our aim is to ensure that your privacy is protected to the same standard required by GDPR, no matter where your data is processed.
  • CCPA/CPRA (California Consumer Privacy Act & California Privacy Rights Act): For California residents, we adhere to the CCPA (as amended by the CPRA) which grants consumers specific rights and protections for their personal information. We provide California users with the right to know what personal data is collected, used, shared, or sold, and the right to access or delete that information​. We also honor the right to correct inaccurate personal information and the right to opt out of the sale or sharing of personal data​. As noted, ZTAG does not sell personal information, and we treat any potential “sharing” (for targeted advertising purposes) with the same level of care by offering opt-outs. We have implemented processes to respond to verifiable consumer requests as required by CCPA. Additionally, we will not discriminate against you for exercising any CCPA rights (no difference in price or quality of service)​. This Privacy Policy is intended to provide the disclosures and information required by the CCPA, including describing the categories of data we collect, the purposes for collection, and the categories of third parties with whom we share data. California residents who have an established business relationship with us may also request a notice disclosing what categories of personal information we have shared with third parties for those third parties’ direct marketing purposes (however, as of now, we do not share personal data with third parties for their own direct marketing).
  • COPPA (Children’s Online Privacy Protection Act): We comply with COPPA for any users in the United States who are children. This means we do not knowingly collect, use, or disclose personal information from children under 13 years of age without verifiable parental consent​. Our website and services are not directed to children under 13, and we make efforts to avoid receiving information from them. If at any time we learn that we have inadvertently collected personal data from a child under 13 without proper consent, we will delete that information as soon as possible. Parents or guardians who believe their child may have provided us personal information can contact us to review and request deletion of that data. We also comply with similar youth privacy laws in other jurisdictions as applicable (for example, we honor parental consent requirements for users under 16 in the EU where GDPR applies).
  • Other International Laws: ZTAG endeavors to respect other privacy laws that may apply based on where you live or where we operate. For example, if you are in Canada, we handle personal information in accordance with applicable laws like PIPEDA. If you are in the United Kingdom, we comply with the UK Data Protection Act 2018 and UK GDPR which mirror the EU GDPR. Our goal is to maintain a consistent level of privacy protection everywhere. We regularly review our data practices to ensure we meet the obligations of laws such as the Australian Privacy Act, Brazil’s LGPD, and other relevant regulations when applicable.

In summary, ZTAG takes legal compliance seriously. We have appointed personnel responsible for privacy compliance and train our staff on proper data handling. We maintain records of our processing activities as required by law and conduct assessments when implementing new data processing activities to ensure they meet legal standards. By aligning with these regulations, we not only comply with the law but also reaffirm our commitment to respecting your privacy and safeguarding your personal information.

Security Measures

Protecting your personal data is a top priority for us. ZTAG implements a range of technical and organizational security measures to guard against unauthorized access, alteration, disclosure, or destruction of your information. We follow industry best practices to ensure the confidentiality, integrity, and availability of the data we hold. Key security measures in place include:

  • Encryption: We use encryption protocols to protect data in transit and at rest. When you enter personal information on our website (for example, through contact forms or during account registration), those submissions are encrypted using Secure Sockets Layer (SSL)/Transport Layer Security (TLS) technology. You can verify this by looking for the padlock symbol in your browser address bar and the “https” in our URL, which indicate a secure connection. Sensitive data (such as passwords) is stored in encrypted form to add an extra layer of protection.
  • Secure Infrastructure: Our servers are hosted in secure facilities with robust physical security controls. We employ firewalls, intrusion detection systems, and anti-malware tools to protect our network and servers from unauthorized access or attacks. Regular security patches and software updates are applied to our systems to address vulnerabilities in a timely manner. We also use access controls so that only authorized personnel can access systems where personal data is stored.
  • Access Control and Training: Internally, we restrict access to personal data strictly to employees, contractors, and agents who need that information to process it on our behalf (for example, customer support representatives or developers troubleshooting an issue). Those who have access are subject to confidentiality obligations and are trained in privacy and security best practices. We have authentication measures (such as strong passwords and, where appropriate, multi-factor authentication) to prevent unauthorized account access.
  • Monitoring and Testing: ZTAG monitors its systems for potential security breaches and anomalies. We conduct regular security audits and assessments, and may employ third-party specialists to perform penetration testing on our applications. By routinely testing our defenses, we aim to proactively identify and fix potential weaknesses. We also maintain logs of access to personal data and review them for any suspicious activity.
  • Data Minimization and Pseudonymization: Wherever feasible, we follow the principle of data minimization – we only collect and retain the personal information that we truly need to fulfill our stated purposes. In some cases, we may anonymize or pseudonymize data (alter it so it cannot readily be linked to you) if full details are not required. For example, when analyzing how users use our site, we might use aggregated data or remove identifiable elements. This reduces the risk in the event of any data incident.
  • Secure Payments: Any payment transactions on our site are handled through PCI DSS-compliant payment gateways. These providers are specialists in secure payment processing. We do not store your financial account details on our own systems beyond perhaps a record of the last few digits of a card for reference. All payment data is transmitted directly from you to the payment processor over encrypted connections, which significantly reduces exposure of your sensitive financial information.
  • Incident Response: Despite all our efforts, no website or internet transmission is completely immune from security risks. We have a data breach response plan in place in the unlikely event of a security incident. This plan includes procedures to contain and assess the breach, to notify affected users and authorities as required by law, and to take steps to prevent future incidents. We will inform you (via email or conspicuous notice on our site) if we discover a breach that compromises the privacy or security of your personal data, as required by applicable laws.

While we strive to protect your information with these measures, it’s important to note that no method of transmitting or storing data can be guaranteed 100% secure. You can also play a part in protecting your data by keeping your account credentials confidential and notifying us immediately if you suspect any unauthorized access to your account. We continuously evaluate and update our security practices to adapt to new threats and technologies, so you can have confidence that we are keeping your data safe.

Cookies and Tracking Technologies

Like many websites, ZTAG uses cookies and similar tracking technologies to provide and improve our services. This section explains how we use these technologies and your choices regarding them.

What Are Cookies?
Cookies are small text files that websites place on your device’s browser to store information. They serve a variety of functions, like keeping you logged in, remembering your site preferences, and helping website owners understand how visitors use their site​. Cookies may be set by our website (first-party cookies) or by third-party services that we use (third-party cookies). In addition to cookies, we may use related technologies such as web beacons (tiny graphic images or scripts that collect data about your navigation) and device identifiers. For simplicity, we refer to all these as “cookies” or “tracking technologies.”

How We Use Cookies:
ZTAG uses cookies and tracking technologies for several reasons:

  • Essential Cookies: These are necessary for our website to function properly. For example, if our site has a login area or a shopping cart, essential cookies would keep you logged in or remember items in your cart. Without these cookies, certain services you request may not be possible.
  • Preference Cookies: We use these to remember choices you make on our site (such as your language or region, or other settings) to provide a more personalized experience. These cookies make using our site easier by saving you from having to re-enter information each time you visit.
  • Analytics Cookies: We use analytics and performance cookies to collect information about how visitors interact with our website. This helps us measure and improve the performance of our site. For instance, we utilize tools like Google Analytics to gather aggregate data on metrics such as page load times, visitor traffic, and user behavior on our site. The information collected is generally aggregated and does not directly identify individuals. It tells us things like which pages are most popular, how users navigate through the site, and if users encounter errors​. We use this data to fix bugs and improve the design and content of our website. (Google Analytics may set its own cookies; however, it cannot use them to identify you personally to us. Google’s ability to use and share information collected by Google Analytics about your visits to ZTAG is governed by the Google Privacy Policy.)
  • Advertising and Marketing Cookies: We may allow certain third-party advertising partners to set cookies on our site to collect information about your browsing activities over time and across different websites. This information is used to display ZTAG ads on other websites you visit, tailored to interests inferred from your browsing history. For example, if you visit pages about a certain ZTAG program, you might later see an ad for ZTAG on another site. These cookies also help us track the effectiveness of our marketing campaigns. Any such “tracking” cookies are only set if you accept them (via a cookie consent banner, where required by law). You can also opt out of interest-based advertising as described below.

Your Choices for Cookies:
You have the right to decide whether to accept or reject certain cookies. When you first visit our website, you may see a cookies notice or banner that allows you to manage your preferences. Even if not, you can control cookies through the following methods:

  • Browser Settings: Most web browsers allow you to adjust settings to accept or refuse cookies, or to prompt you each time a cookie is offered. You can also delete cookies that have already been set. For example, you can typically find cookie controls in your browser’s “Options” or “Preferences” menu. Using these settings, you can block cookies from all sites or from specific sites, and you can clear your existing cookies. Please note that if you disable or delete certain cookies, it may affect the functionality of our site. For instance, you might not be able to log in or use some interactive features. For guidance on how to modify your browser settings, you can refer to resources like [USA.gov’s guide on blocking cookies in popular browsers]​
    usa.gov or the help documentation for your specific browser (e.g., Chrome, Firefox, Safari, Edge).
  • Opt-Out of Analytics: To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on, which prevents Google Analytics from collecting information on your visits to websites that use that service. This add-on is available for most modern browsers. We respect any such signal from your browser when it is properly enabled.
  • Opt-Out of Interest-Based Ads: If we use advertising cookies, you can opt out of interest-based advertising from many major ad networks. One way to do this is by visiting the Network Advertising Initiative’s opt-out page or the Digital Advertising Alliance’s opt-out page (for US-based advertising). These tools allow you to opt out of many (but not all) tracking cookies set by multiple advertising companies. In the EU, you can visit YourOnlineChoices.eu for similar opt-out controls. Keep in mind that opting out of ad cookies doesn’t mean you will no longer see ads – it just means those ads are less likely to be tailored to your interests.
  • Do Not Track Signals: “Do Not Track” (DNT) is a setting available in most web browsers that requests that a web application disable its tracking of an individual user. However, there is currently no uniform standard for how websites should respond to DNT signals​. As a result, at this time we do not respond to Do Not Track browser signals. We will treat you the same as other users (and continue to use cookies in the manner described) even if your browser sends a DNT signal. If an industry standard for DNT is established in the future, we will re-evaluate our approach and update this policy as needed. Regardless, you can still use the other options described here to control cookies and tracking.

Please note that third parties (advertising networks, analytics providers, etc.) may use cookies and similar tracking technologies to collect information about your online activities over time and across different websites when you use our site. We do not have direct control over these third parties’ tracking technologies or how they may be used. However, we do contractually require third parties who collect information on our site to do so in a privacy-compliant manner. For more information on how third parties use cookies, please review their privacy policies.

By using our site with cookies enabled in your browser settings, you consent to our use of cookies as described in this policy (unless you have disabled them via your browser or the methods above). If you have any questions about our use of cookies or other tracking technologies, feel free to contact us.

Policy Updates

We may update or revise this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will post the updated policy on this page and update the “Last Updated” date at the top. If the changes are significant, we will provide a more prominent notice (such as by email notification to users who have provided an email address, or a pop-up notice on our website) to inform you of the update.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Any changes will be effective when posted, unless otherwise required by law. In certain jurisdictions, we may be required to obtain your consent for material changes in how we use personal data. If that is the case, we will do so. For example, if we were to seek to use your personal data for a new purpose not originally collected for, we would ask for your consent before doing so, where required by applicable law.

Your continued use of the ZTAG website or services after any updates to this Privacy Policy signifies your acceptance of the changes, except where prohibited by law. If you do not agree with the revised terms, you should discontinue use of our services or adjust your privacy preferences as appropriate.

We maintain previous versions of this Privacy Policy for your review upon request (where we are required by law to do so, such as under GDPR accountability requirements). If you have any questions about the changes or need clarification, please contact us using the information below.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us. We are here to help and will respond as promptly as possible. You can reach ZTAG’s privacy team through the following methods:

  • Email: support@ztag.com – This is the quickest way to reach us for privacy inquiries, such as questions about your data or requests to exercise your rights.
  • Mailing Address: ZTAG – Privacy Department, 25060 Avenue Stanford, Unit 115, Valencia, CA 91355, USA. (You can send us mail at this address for any formal requests or correspondence. If you are exercising legal rights via mail, please provide sufficient detail about your request and a way to contact you back.)
  • Phone: You may call us at 888-3GO-ZTAG (888-346-9824) for urgent matters. This line is available during our business hours (posted on our website) for general inquiries or to request a callback from our privacy team. Please note that for certain requests (like data access or deletion requests), we might still ask you to submit the request in writing (email or mail) to verify your identity and ensure accuracy.

We take every privacy question and request seriously. If you contact us regarding an issue with your personal data or this policy, we will do our best to address it in a timely and thorough manner.

Thank you for reading our Privacy Policy. We value your trust in ZTAG and are dedicated to keeping your information safe and respecting your privacy.

Introduction

ZTAG is deeply committed to protecting your privacy and securing your personal data. This Privacy Policy explains how we collect, use, share, and protect information when you use our website or services. It also outlines your rights and choices regarding your personal information. We strive for transparency and legal compliance in all data practices, adhering to regulations like the GDPR and CCPA which mandate clear privacy disclosures​.

By using ZTAG’s ztag.com website or services, you agree to the terms of this Privacy Policy.

Information Collection

Personal Data Collected: We collect various types of personal information (also called “personal data”) that you provide to us or that we gather automatically. “Personal data” means any information that identifies you or relates to you as an individual​

The types of data we may collect include:

  • Information You Provide Directly: When you interact with ZTAG (for example, by requesting a quote, creating an account, subscribing to our newsletter, or contacting support), you may give us personal details. This includes your name, email address, phone number, school or company name, job title, mailing address, and any other information you choose to provide. If you communicate with us, we will collect the content of your communication along with your contact details.
  • Payment and Transaction Information: If you make a purchase through our site, we (or our third-party payment processor) will collect payment details such as credit card information and billing address. Note: For security, we use accredited payment processors to handle sensitive financial data, and we do not store full payment card numbers on our own servers.
  • Automatically Collected Data: When you visit our website, we automatically collect certain technical data about your device and usage. This may include your IP address, browser type, device identifiers, pages or screens you view, dates/times of access, and referral URLs. We use cookies and similar tracking technologies (explained in the Cookies section below) to gather information about how you navigate and use our site, which helps us improve our services. This usage data may also include log information like error reports or performance data.
  • Cookies & Tracking Technologies: Like most websites, we use cookies, which are small text files placed on your browser, to remember your preferences and track your activities on our site​. Cookies and related technologies (such as web beacons and pixels) help us recognize you, customize content, and analyze site traffic. They may collect information such as your browser type, device information, time spent on pages, and other analytical data. For more details on how we use cookies and your choices, see the Cookies and Tracking Technologies section of this policy.

We do not knowingly collect personal information from children under the age of 13 without parental consent. Our website and services are intended for general audiences (such as educators and parents) and not directed to children under 13. If you are a parent or guardian and believe your child has provided personal data to us, please contact us so we can remove it.

Purpose of Data Use

We use the collected information for various legitimate purposes to operate and enhance our services. The primary purposes for which ZTAG uses your personal data include:

  • To Provide and Improve Our Services: We process your information to deliver the products or services you request, such as setting up and managing your account or processing orders. This includes using data to personalize your experience, respond to your inquiries, and ensure our website and game platforms function correctly. We also use data to develop new features, improve usability, and enhance the quality of our offerings based on how you and other users interact with our services.
  • To Communicate with You: We use contact information (like your email and phone number) to send important notices and updates. This may include confirmations of transactions, announcements about changes to our services or policies, customer support responses, and administrative messages. We may also send newsletters or promotional communications about new features, content, or special offers, but only if you have consented to receive marketing. You can opt out of marketing emails at any time (see User Rights below).
  • For Analytics and Personalization: We analyze usage data and cookies to understand how our users engage with our website and services. This information helps us troubleshoot issues, perform research and analysis, and make data-driven improvements. It also allows us to customize content and recommendations for a better user experience. For example, we might use analytics to see which pages are most popular or to remember your preferences on the site.
  • For Marketing and Advertising (With Consent): If you have signed up for our mailing list or agreed to receive marketing, we may use your data to inform you of events, programs, or products that might interest you. We may also work with advertising partners to show you relevant ads for ZTAG on other platforms. Any such activities will be done in accordance with applicable law, and you will have the opportunity to opt out of targeted advertising or marketing messages.
  • To Process Transactions: When you purchase equipment, subscribe to a service, or make any financial transaction through ZTAG, we use your personal and payment information to process payments and fulfill the transaction. This includes sending you invoices, receipts, and assisting with any transaction-related issues. Payment information is handled securely and in compliance with industry standards (e.g., PCI DSS for credit cards) via our payment processing partners.
  • To Ensure Security and Prevent Fraud: We may use data (such as IP addresses and activity logs) to protect the security of our website, users, and business. This includes detecting and preventing fraudulent transactions, unauthorized access, cheating or misuse of our curriculum programs, and other illegal or malicious activities. We also use information to verify accounts and user activity, and to enforce our Terms of Service and other agreements.
  • To Comply with Legal Obligations: We process personal information when we are legally required to do so, such as to comply with court orders, subpoenas, or regulatory requirements. We may use your data to meet record-keeping obligations, to exercise or defend legal claims, or to report to authorities as mandated by law.

We will not use your personal data for purposes that are incompatible with the ones listed above without obtaining your consent. If we ever need to use your information for a new purpose, we will update this Privacy Policy and notify you as required.

Purpose of Data Use

We use the collected information for various legitimate purposes to operate and enhance our services. The primary purposes for which ZTAG uses your personal data include:

  • To Provide and Improve Our Services: We process your information to deliver the products or services you request, such as setting up and managing your account or processing orders. This includes using data to personalize your experience, respond to your inquiries, and ensure our website and game platforms function correctly. We also use data to develop new features, improve usability, and enhance the quality of our offerings based on how you and other users interact with our services.
  • To Communicate with You: We use contact information (like your email and phone number) to send important notices and updates. This may include confirmations of transactions, announcements about changes to our services or policies, customer support responses, and administrative messages. We may also send newsletters or promotional communications about new features, content, or special offers, but only if you have consented to receive marketing. You can opt out of marketing emails at any time (see User Rights below).
  • For Analytics and Personalization: We analyze usage data and cookies to understand how our users engage with our website and services. This information helps us troubleshoot issues, perform research and analysis, and make data-driven improvements. It also allows us to customize content and recommendations for a better user experience. For example, we might use analytics to see which pages are most popular or to remember your preferences on the site.
  • For Marketing and Advertising (With Consent): If you have signed up for our mailing list or agreed to receive marketing, we may use your data to inform you of events, programs, or products that might interest you. We may also work with advertising partners to show you relevant ads for ZTAG on other platforms. Any such activities will be done in accordance with applicable law, and you will have the opportunity to opt out of targeted advertising or marketing messages.
  • To Process Transactions: When you purchase equipment, subscribe to a service, or make any financial transaction through ZTAG, we use your personal and payment information to process payments and fulfill the transaction. This includes sending you invoices, receipts, and assisting with any transaction-related issues. Payment information is handled securely and in compliance with industry standards (e.g., PCI DSS for credit cards) via our payment processing partners.
  • To Ensure Security and Prevent Fraud: We may use data (such as IP addresses and activity logs) to protect the security of our website, users, and business. This includes detecting and preventing fraudulent transactions, unauthorized access, cheating or misuse of our curriculum programs, and other illegal or malicious activities. We also use information to verify accounts and user activity, and to enforce our Terms of Service and other agreements.
  • To Comply with Legal Obligations: We process personal information when we are legally required to do so, such as to comply with court orders, subpoenas, or regulatory requirements. We may use your data to meet record-keeping obligations, to exercise or defend legal claims, or to report to authorities as mandated by law.

We will not use your personal data for purposes that are incompatible with the ones listed above without obtaining your consent. If we ever need to use your information for a new purpose, we will update this Privacy Policy and notify you as required.

Third-Party Data Sharing

ZTAG does not sell your personal information to third parties for profit. However, we do share certain data with trusted third parties in order to run our business and provide our services to you. We only share the minimum information necessary and ensure any third-party receiving personal data has an obligation to protect it. Your data may be shared in these circumstances:

  • Service Providers and Partners: We may share personal data with third-party service providers who perform functions on our behalf. This includes services such as website hosting, cloud storage, data analytics, payment processing, customer support ticketing, email delivery, and marketing services. For example, we might use an analytics provider (like Google Analytics) to understand website traffic or a payment processor to handle credit card transactions. These service providers are contractually bound to use your information only as needed to perform their services and to safeguard it appropriately.
  • Advertising and Analytics Partners: If we participate in any advertising networks or use analytics cookies, we may share certain online identifiers and data (such as cookie IDs or browsing behavior) with third-party advertisers or analytics companies. This data helps deliver more relevant ads about ZTAG on other websites and measure the effectiveness of our campaigns. For instance, we might use a Facebook Pixel or Google Ads cookie to reach you with promotions on those platforms. Any such partners will only receive limited personal data (often in aggregated or hashed form) and are prohibited from using it for their own unrelated purposes. You can opt out of most third-party ad tracking as explained in the Cookies and Tracking section.
  • Business Transfers: If ZTAG undergoes a business transition, such as a merger, acquisition, corporate reorganization, or sale of assets, your personal information may be transferred to the new owner or partner. In such cases, we will ensure that your data remains subject to confidentiality commitments and this Privacy Policy (unless you are notified of changes and given a chance to opt-out). Similarly, if we seek investments or enter joint ventures, we might share limited information under strict confidentiality for due diligence purposes.
  • Legal Compliance and Protection: We may disclose personal information to third parties (such as law enforcement agencies, regulators, courts, or other authorities) when we believe in good faith that such disclosure is necessary to: (a) comply with a legal obligation or request (e.g., a law, regulation, search warrant, subpoena, court order); (b) enforce our Terms of Service or other agreements; (c) detect, investigate, and help prevent security, fraud or technical issues; or (d) protect the rights, property, or safety of ZTAG, our users, children, or the public. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
  • With Your Consent: In cases where you have given us explicit permission to share your information, we will do so according to the terms of your consent. For example, if you agree to let us post a testimonial with your name on our site, or if you use integrations that involve sharing data with a third-party service at your request, we will share data in those ways. You are free to revoke such consent at any time, and we will stop any further sharing of your information in those contexts.

We require all third parties with whom we share personal data to comply with privacy and security standards comparable to our own. We do not allow third parties to use your data for their own marketing or other purposes not outlined in this policy. If you have questions about third parties that may have access to your data, please contact us for more information.

User Rights

You have rights and choices regarding your personal data. ZTAG is committed to honoring your rights under applicable privacy laws, so that you remain in control of your information. These rights may vary depending on your jurisdiction (for example, EU residents have certain rights under the GDPR, and California residents have rights under the CCPA), but we extend many of the same core principles to all our users. Key privacy rights include:

  • Right to Access: You can request confirmation of whether we are processing your personal data, and if so, ask for a copy of the data we hold about you, in a common electronic format. This allows you to understand what information we have collected​. (For EU users, this is known as a Subject Access Request under GDPR​. For California residents, the “Right to Know” under CCPA entitles you to request details about the categories and specific pieces of personal information we have collected​.)
  • Right to Rectification (Correction): If any of your personal information is inaccurate or incomplete, you have the right to request that we correct or update it. We encourage you to keep your information up-to-date and will promptly make the requested corrections whenever possible​.
  • Right to Deletion: You can ask us to delete your personal data. Upon a verified request, we will delete your information from our records and direct any service providers to do the same, barring certain exceptions. We may retain data that we are required to keep for legal reasons or legitimate business purposes (for example, completed transaction records or information required to comply with a legal obligation)​. If we cannot delete data you requested (due to an applicable exception), we will inform you of the reason.
  • Right to Opt Out of Marketing: You have the choice to opt out of receiving promotional emails or newsletters from us. If you no longer wish to receive marketing communications, you can click the “unsubscribe” link in any email we send, or contact us to be removed from our mailing list. Please note that even if you opt out of marketing, we may still send you non-promotional messages regarding your account or transactions (such as customer service notices or security alerts). You also have the right to object to the use of your personal data for direct marketing purposes at any time.
  • Right to Opt Out of Data “Sale” (California Residents): ZTAG does not sell your personal data in the ordinary sense. We do not exchange your information for money. However, the CCPA defines “sale” broadly to include some sharing of data for advertising. If we ever were to share personal information in a way that falls under the CCPA’s definition of a sale or sharing of data, California consumers have the right to direct us not to do so​. We honor and comply with this right. You can request that we do not sell or share your personal information, and upon such a request, we will refrain from doing so. Given our current practices, there is no personal information we share that would be considered a sale without your consent, but you may still contact us to formally exercise this opt-out right or to get more information.
  • Right to Withdraw Consent: Where our processing of your personal data is based on your consent (for example, if you consent to receive marketing emails or consent to optional cookies), you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, and it will not affect processing of your data under other legal bases (such as fulfilling a contract or complying with a law). If you withdraw consent for a particular feature or service, we may not be able to provide that feature or service to you.
  • Right to Object or Restrict Processing: In certain situations, you may have the right to object to or ask us to limit the processing of your personal data. For instance, EU users can object to processing that is based on our legitimate interests (including profiling), and we will honor that objection unless we have compelling legitimate grounds to continue or the processing is needed for legal claims​. You can also request that we temporarily restrict processing of your data, for example while you contest its accuracy or the basis for processing.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to have that information transmitted to another service provider (where technically feasible). This right applies to information you provided to us and that we process by automated means based on your consent or a contract. In practice, if you request it, we will provide you with an electronic file of your basic account information and usage data.
  • Right to Non-Discrimination: We will never discriminate against you for exercising any of your privacy rights. This means we will not deny you our services, charge you different prices, or provide a lesser quality of service just because you exercised your rights under applicable law​. Your experience with ZTAG will remain the same whether or not you choose to exercise your data rights.

To exercise any of your rights, please contact us using the information in the Contact Information section. We will need to verify your identity (and authority, if you are making a request on behalf of someone else) to ensure we fulfill requests securely and to the correct person. Verification may include confirming information we already have on file or asking for additional proof of identity as allowed by law. We will respond to your request within the timeframe required by the applicable law (for example, within 30 days for GDPR requests, or 45 days for CCPA requests, with the possibility of a justified extension). If we need more time or cannot comply with a request, we will let you know the reason.

In addition to contacting us, if you are an EU/EEA resident and believe our handling of your data violates GDPR, you have the right to lodge a complaint with your local Data Protection Authority. Similarly, California residents can contact the California Attorney General’s office or the California Privacy Protection Agency if concerns are not resolved. Of course, we encourage you to reach out to us first so we can address your concerns directly.

Legal Compliance

We operate our privacy practices in compliance with all relevant laws and regulations regarding personal data protection. ZTAG’s data handling procedures are designed to meet the requirements of major privacy laws such as:

  • GDPR (General Data Protection Regulation): If you are located in the European Union (or European Economic Area), we comply with the GDPR in how we collect, use, and store your data. The GDPR provides EU individuals with robust data rights (as described above) and requires us to ensure lawful, fair, and transparent processing of personal information​. We only process EU personal data when we have a legal basis to do so – such as your consent, to fulfill a contract with you (e.g. providing a service you requested), to comply with a legal obligation, or for our legitimate interests (like improving our services or preventing fraud) provided those interests do not override your fundamental rights. If we transfer personal data from the EU/EEA to servers or third parties in countries outside the EEA (such as to the United States where our headquarters is located), we will implement appropriate safeguards to protect that data. These safeguards might include using Standard Contractual Clauses approved by the European Commission, or transferring data to organizations that adhere to internationally recognized compliance frameworks. Our aim is to ensure that your privacy is protected to the same standard required by GDPR, no matter where your data is processed.
  • CCPA/CPRA (California Consumer Privacy Act & California Privacy Rights Act): For California residents, we adhere to the CCPA (as amended by the CPRA) which grants consumers specific rights and protections for their personal information. We provide California users with the right to know what personal data is collected, used, shared, or sold, and the right to access or delete that information​. We also honor the right to correct inaccurate personal information and the right to opt out of the sale or sharing of personal data​. As noted, ZTAG does not sell personal information, and we treat any potential “sharing” (for targeted advertising purposes) with the same level of care by offering opt-outs. We have implemented processes to respond to verifiable consumer requests as required by CCPA. Additionally, we will not discriminate against you for exercising any CCPA rights (no difference in price or quality of service)​. This Privacy Policy is intended to provide the disclosures and information required by the CCPA, including describing the categories of data we collect, the purposes for collection, and the categories of third parties with whom we share data. California residents who have an established business relationship with us may also request a notice disclosing what categories of personal information we have shared with third parties for those third parties’ direct marketing purposes (however, as of now, we do not share personal data with third parties for their own direct marketing).
  • COPPA (Children’s Online Privacy Protection Act): We comply with COPPA for any users in the United States who are children. This means we do not knowingly collect, use, or disclose personal information from children under 13 years of age without verifiable parental consent​. Our website and services are not directed to children under 13, and we make efforts to avoid receiving information from them. If at any time we learn that we have inadvertently collected personal data from a child under 13 without proper consent, we will delete that information as soon as possible. Parents or guardians who believe their child may have provided us personal information can contact us to review and request deletion of that data. We also comply with similar youth privacy laws in other jurisdictions as applicable (for example, we honor parental consent requirements for users under 16 in the EU where GDPR applies).
  • Other International Laws: ZTAG endeavors to respect other privacy laws that may apply based on where you live or where we operate. For example, if you are in Canada, we handle personal information in accordance with applicable laws like PIPEDA. If you are in the United Kingdom, we comply with the UK Data Protection Act 2018 and UK GDPR which mirror the EU GDPR. Our goal is to maintain a consistent level of privacy protection everywhere. We regularly review our data practices to ensure we meet the obligations of laws such as the Australian Privacy Act, Brazil’s LGPD, and other relevant regulations when applicable.

In summary, ZTAG takes legal compliance seriously. We have appointed personnel responsible for privacy compliance and train our staff on proper data handling. We maintain records of our processing activities as required by law and conduct assessments when implementing new data processing activities to ensure they meet legal standards. By aligning with these regulations, we not only comply with the law but also reaffirm our commitment to respecting your privacy and safeguarding your personal information.

Security Measures

Protecting your personal data is a top priority for us. ZTAG implements a range of technical and organizational security measures to guard against unauthorized access, alteration, disclosure, or destruction of your information. We follow industry best practices to ensure the confidentiality, integrity, and availability of the data we hold. Key security measures in place include:

  • Encryption: We use encryption protocols to protect data in transit and at rest. When you enter personal information on our website (for example, through contact forms or during account registration), those submissions are encrypted using Secure Sockets Layer (SSL)/Transport Layer Security (TLS) technology. You can verify this by looking for the padlock symbol in your browser address bar and the “https” in our URL, which indicate a secure connection. Sensitive data (such as passwords) is stored in encrypted form to add an extra layer of protection.
  • Secure Infrastructure: Our servers are hosted in secure facilities with robust physical security controls. We employ firewalls, intrusion detection systems, and anti-malware tools to protect our network and servers from unauthorized access or attacks. Regular security patches and software updates are applied to our systems to address vulnerabilities in a timely manner. We also use access controls so that only authorized personnel can access systems where personal data is stored.
  • Access Control and Training: Internally, we restrict access to personal data strictly to employees, contractors, and agents who need that information to process it on our behalf (for example, customer support representatives or developers troubleshooting an issue). Those who have access are subject to confidentiality obligations and are trained in privacy and security best practices. We have authentication measures (such as strong passwords and, where appropriate, multi-factor authentication) to prevent unauthorized account access.
  • Monitoring and Testing: ZTAG monitors its systems for potential security breaches and anomalies. We conduct regular security audits and assessments, and may employ third-party specialists to perform penetration testing on our applications. By routinely testing our defenses, we aim to proactively identify and fix potential weaknesses. We also maintain logs of access to personal data and review them for any suspicious activity.
  • Data Minimization and Pseudonymization: Wherever feasible, we follow the principle of data minimization – we only collect and retain the personal information that we truly need to fulfill our stated purposes. In some cases, we may anonymize or pseudonymize data (alter it so it cannot readily be linked to you) if full details are not required. For example, when analyzing how users use our site, we might use aggregated data or remove identifiable elements. This reduces the risk in the event of any data incident.
  • Secure Payments: Any payment transactions on our site are handled through PCI DSS-compliant payment gateways. These providers are specialists in secure payment processing. We do not store your financial account details on our own systems beyond perhaps a record of the last few digits of a card for reference. All payment data is transmitted directly from you to the payment processor over encrypted connections, which significantly reduces exposure of your sensitive financial information.
  • Incident Response: Despite all our efforts, no website or internet transmission is completely immune from security risks. We have a data breach response plan in place in the unlikely event of a security incident. This plan includes procedures to contain and assess the breach, to notify affected users and authorities as required by law, and to take steps to prevent future incidents. We will inform you (via email or conspicuous notice on our site) if we discover a breach that compromises the privacy or security of your personal data, as required by applicable laws.

While we strive to protect your information with these measures, it’s important to note that no method of transmitting or storing data can be guaranteed 100% secure. You can also play a part in protecting your data by keeping your account credentials confidential and notifying us immediately if you suspect any unauthorized access to your account. We continuously evaluate and update our security practices to adapt to new threats and technologies, so you can have confidence that we are keeping your data safe.

Cookies and Tracking Technologies

Like many websites, ZTAG uses cookies and similar tracking technologies to provide and improve our services. This section explains how we use these technologies and your choices regarding them.

What Are Cookies?
Cookies are small text files that websites place on your device’s browser to store information. They serve a variety of functions, like keeping you logged in, remembering your site preferences, and helping website owners understand how visitors use their site​. Cookies may be set by our website (first-party cookies) or by third-party services that we use (third-party cookies). In addition to cookies, we may use related technologies such as web beacons (tiny graphic images or scripts that collect data about your navigation) and device identifiers. For simplicity, we refer to all these as “cookies” or “tracking technologies.”

How We Use Cookies:
ZTAG uses cookies and tracking technologies for several reasons:

  • Essential Cookies: These are necessary for our website to function properly. For example, if our site has a login area or a shopping cart, essential cookies would keep you logged in or remember items in your cart. Without these cookies, certain services you request may not be possible.
  • Preference Cookies: We use these to remember choices you make on our site (such as your language or region, or other settings) to provide a more personalized experience. These cookies make using our site easier by saving you from having to re-enter information each time you visit.
  • Analytics Cookies: We use analytics and performance cookies to collect information about how visitors interact with our website. This helps us measure and improve the performance of our site. For instance, we utilize tools like Google Analytics to gather aggregate data on metrics such as page load times, visitor traffic, and user behavior on our site. The information collected is generally aggregated and does not directly identify individuals. It tells us things like which pages are most popular, how users navigate through the site, and if users encounter errors​. We use this data to fix bugs and improve the design and content of our website. (Google Analytics may set its own cookies; however, it cannot use them to identify you personally to us. Google’s ability to use and share information collected by Google Analytics about your visits to ZTAG is governed by the Google Privacy Policy.)
  • Advertising and Marketing Cookies: We may allow certain third-party advertising partners to set cookies on our site to collect information about your browsing activities over time and across different websites. This information is used to display ZTAG ads on other websites you visit, tailored to interests inferred from your browsing history. For example, if you visit pages about a certain ZTAG program, you might later see an ad for ZTAG on another site. These cookies also help us track the effectiveness of our marketing campaigns. Any such “tracking” cookies are only set if you accept them (via a cookie consent banner, where required by law). You can also opt out of interest-based advertising as described below.

Your Choices for Cookies:
You have the right to decide whether to accept or reject certain cookies. When you first visit our website, you may see a cookies notice or banner that allows you to manage your preferences. Even if not, you can control cookies through the following methods:

  • Browser Settings: Most web browsers allow you to adjust settings to accept or refuse cookies, or to prompt you each time a cookie is offered. You can also delete cookies that have already been set. For example, you can typically find cookie controls in your browser’s “Options” or “Preferences” menu. Using these settings, you can block cookies from all sites or from specific sites, and you can clear your existing cookies. Please note that if you disable or delete certain cookies, it may affect the functionality of our site. For instance, you might not be able to log in or use some interactive features. For guidance on how to modify your browser settings, you can refer to resources like [USA.gov’s guide on blocking cookies in popular browsers]​
    usa.gov or the help documentation for your specific browser (e.g., Chrome, Firefox, Safari, Edge).
  • Opt-Out of Analytics: To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on, which prevents Google Analytics from collecting information on your visits to websites that use that service. This add-on is available for most modern browsers. We respect any such signal from your browser when it is properly enabled.
  • Opt-Out of Interest-Based Ads: If we use advertising cookies, you can opt out of interest-based advertising from many major ad networks. One way to do this is by visiting the Network Advertising Initiative’s opt-out page or the Digital Advertising Alliance’s opt-out page (for US-based advertising). These tools allow you to opt out of many (but not all) tracking cookies set by multiple advertising companies. In the EU, you can visit YourOnlineChoices.eu for similar opt-out controls. Keep in mind that opting out of ad cookies doesn’t mean you will no longer see ads – it just means those ads are less likely to be tailored to your interests.
  • Do Not Track Signals: “Do Not Track” (DNT) is a setting available in most web browsers that requests that a web application disable its tracking of an individual user. However, there is currently no uniform standard for how websites should respond to DNT signals​. As a result, at this time we do not respond to Do Not Track browser signals. We will treat you the same as other users (and continue to use cookies in the manner described) even if your browser sends a DNT signal. If an industry standard for DNT is established in the future, we will re-evaluate our approach and update this policy as needed. Regardless, you can still use the other options described here to control cookies and tracking.

Please note that third parties (advertising networks, analytics providers, etc.) may use cookies and similar tracking technologies to collect information about your online activities over time and across different websites when you use our site. We do not have direct control over these third parties’ tracking technologies or how they may be used. However, we do contractually require third parties who collect information on our site to do so in a privacy-compliant manner. For more information on how third parties use cookies, please review their privacy policies.

By using our site with cookies enabled in your browser settings, you consent to our use of cookies as described in this policy (unless you have disabled them via your browser or the methods above). If you have any questions about our use of cookies or other tracking technologies, feel free to contact us.

Policy Updates

We may update or revise this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will post the updated policy on this page and update the “Last Updated” date at the top. If the changes are significant, we will provide a more prominent notice (such as by email notification to users who have provided an email address, or a pop-up notice on our website) to inform you of the update.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Any changes will be effective when posted, unless otherwise required by law. In certain jurisdictions, we may be required to obtain your consent for material changes in how we use personal data. If that is the case, we will do so. For example, if we were to seek to use your personal data for a new purpose not originally collected for, we would ask for your consent before doing so, where required by applicable law.

Your continued use of the ZTAG website or services after any updates to this Privacy Policy signifies your acceptance of the changes, except where prohibited by law. If you do not agree with the revised terms, you should discontinue use of our services or adjust your privacy preferences as appropriate.

We maintain previous versions of this Privacy Policy for your review upon request (where we are required by law to do so, such as under GDPR accountability requirements). If you have any questions about the changes or need clarification, please contact us using the information below.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us. We are here to help and will respond as promptly as possible. You can reach ZTAG’s privacy team through the following methods:

  • Email: support@ztag.com – This is the quickest way to reach us for privacy inquiries, such as questions about your data or requests to exercise your rights.
  • Mailing Address: ZTAG – Privacy Department, 25060 Avenue Stanford, Unit 115, Valencia, CA 91355, USA. (You can send us mail at this address for any formal requests or correspondence. If you are exercising legal rights via mail, please provide sufficient detail about your request and a way to contact you back.)
  • Phone: You may call us at 888-3GO-ZTAG (888-346-9824) for urgent matters. This line is available during our business hours (posted on our website) for general inquiries or to request a callback from our privacy team. Please note that for certain requests (like data access or deletion requests), we might still ask you to submit the request in writing (email or mail) to verify your identity and ensure accuracy.

We take every privacy question and request seriously. If you contact us regarding an issue with your personal data or this policy, we will do our best to address it in a timely and thorough manner.

Thank you for reading our Privacy Policy. We value your trust in ZTAG and are dedicated to keeping your information safe and respecting your privacy.

Introduction

ZTAG is deeply committed to protecting your privacy and securing your personal data. This Privacy Policy explains how we collect, use, share, and protect information when you use our website or services. It also outlines your rights and choices regarding your personal information. We strive for transparency and legal compliance in all data practices, adhering to regulations like the GDPR and CCPA which mandate clear privacy disclosures​.

By using ZTAG’s ztag.com website or services, you agree to the terms of this Privacy Policy.

Information Collection

Personal Data Collected: We collect various types of personal information (also called “personal data”) that you provide to us or that we gather automatically. “Personal data” means any information that identifies you or relates to you as an individual​

The types of data we may collect include:

  • Information You Provide Directly: When you interact with ZTAG (for example, by requesting a quote, creating an account, subscribing to our newsletter, or contacting support), you may give us personal details. This includes your name, email address, phone number, school or company name, job title, mailing address, and any other information you choose to provide. If you communicate with us, we will collect the content of your communication along with your contact details.
  • Payment and Transaction Information: If you make a purchase through our site, we (or our third-party payment processor) will collect payment details such as credit card information and billing address. Note: For security, we use accredited payment processors to handle sensitive financial data, and we do not store full payment card numbers on our own servers.
  • Automatically Collected Data: When you visit our website, we automatically collect certain technical data about your device and usage. This may include your IP address, browser type, device identifiers, pages or screens you view, dates/times of access, and referral URLs. We use cookies and similar tracking technologies (explained in the Cookies section below) to gather information about how you navigate and use our site, which helps us improve our services. This usage data may also include log information like error reports or performance data.
  • Cookies & Tracking Technologies: Like most websites, we use cookies, which are small text files placed on your browser, to remember your preferences and track your activities on our site​. Cookies and related technologies (such as web beacons and pixels) help us recognize you, customize content, and analyze site traffic. They may collect information such as your browser type, device information, time spent on pages, and other analytical data. For more details on how we use cookies and your choices, see the Cookies and Tracking Technologies section of this policy.

We do not knowingly collect personal information from children under the age of 13 without parental consent. Our website and services are intended for general audiences (such as educators and parents) and not directed to children under 13. If you are a parent or guardian and believe your child has provided personal data to us, please contact us so we can remove it.

Purpose of Data Use

We use the collected information for various legitimate purposes to operate and enhance our services. The primary purposes for which ZTAG uses your personal data include:

  • To Provide and Improve Our Services: We process your information to deliver the products or services you request, such as setting up and managing your account or processing orders. This includes using data to personalize your experience, respond to your inquiries, and ensure our website and game platforms function correctly. We also use data to develop new features, improve usability, and enhance the quality of our offerings based on how you and other users interact with our services.
  • To Communicate with You: We use contact information (like your email and phone number) to send important notices and updates. This may include confirmations of transactions, announcements about changes to our services or policies, customer support responses, and administrative messages. We may also send newsletters or promotional communications about new features, content, or special offers, but only if you have consented to receive marketing. You can opt out of marketing emails at any time (see User Rights below).
  • For Analytics and Personalization: We analyze usage data and cookies to understand how our users engage with our website and services. This information helps us troubleshoot issues, perform research and analysis, and make data-driven improvements. It also allows us to customize content and recommendations for a better user experience. For example, we might use analytics to see which pages are most popular or to remember your preferences on the site.
  • For Marketing and Advertising (With Consent): If you have signed up for our mailing list or agreed to receive marketing, we may use your data to inform you of events, programs, or products that might interest you. We may also work with advertising partners to show you relevant ads for ZTAG on other platforms. Any such activities will be done in accordance with applicable law, and you will have the opportunity to opt out of targeted advertising or marketing messages.
  • To Process Transactions: When you purchase equipment, subscribe to a service, or make any financial transaction through ZTAG, we use your personal and payment information to process payments and fulfill the transaction. This includes sending you invoices, receipts, and assisting with any transaction-related issues. Payment information is handled securely and in compliance with industry standards (e.g., PCI DSS for credit cards) via our payment processing partners.
  • To Ensure Security and Prevent Fraud: We may use data (such as IP addresses and activity logs) to protect the security of our website, users, and business. This includes detecting and preventing fraudulent transactions, unauthorized access, cheating or misuse of our curriculum programs, and other illegal or malicious activities. We also use information to verify accounts and user activity, and to enforce our Terms of Service and other agreements.
  • To Comply with Legal Obligations: We process personal information when we are legally required to do so, such as to comply with court orders, subpoenas, or regulatory requirements. We may use your data to meet record-keeping obligations, to exercise or defend legal claims, or to report to authorities as mandated by law.

We will not use your personal data for purposes that are incompatible with the ones listed above without obtaining your consent. If we ever need to use your information for a new purpose, we will update this Privacy Policy and notify you as required.

Purpose of Data Use

We use the collected information for various legitimate purposes to operate and enhance our services. The primary purposes for which ZTAG uses your personal data include:

  • To Provide and Improve Our Services: We process your information to deliver the products or services you request, such as setting up and managing your account or processing orders. This includes using data to personalize your experience, respond to your inquiries, and ensure our website and game platforms function correctly. We also use data to develop new features, improve usability, and enhance the quality of our offerings based on how you and other users interact with our services.
  • To Communicate with You: We use contact information (like your email and phone number) to send important notices and updates. This may include confirmations of transactions, announcements about changes to our services or policies, customer support responses, and administrative messages. We may also send newsletters or promotional communications about new features, content, or special offers, but only if you have consented to receive marketing. You can opt out of marketing emails at any time (see User Rights below).
  • For Analytics and Personalization: We analyze usage data and cookies to understand how our users engage with our website and services. This information helps us troubleshoot issues, perform research and analysis, and make data-driven improvements. It also allows us to customize content and recommendations for a better user experience. For example, we might use analytics to see which pages are most popular or to remember your preferences on the site.
  • For Marketing and Advertising (With Consent): If you have signed up for our mailing list or agreed to receive marketing, we may use your data to inform you of events, programs, or products that might interest you. We may also work with advertising partners to show you relevant ads for ZTAG on other platforms. Any such activities will be done in accordance with applicable law, and you will have the opportunity to opt out of targeted advertising or marketing messages.
  • To Process Transactions: When you purchase equipment, subscribe to a service, or make any financial transaction through ZTAG, we use your personal and payment information to process payments and fulfill the transaction. This includes sending you invoices, receipts, and assisting with any transaction-related issues. Payment information is handled securely and in compliance with industry standards (e.g., PCI DSS for credit cards) via our payment processing partners.
  • To Ensure Security and Prevent Fraud: We may use data (such as IP addresses and activity logs) to protect the security of our website, users, and business. This includes detecting and preventing fraudulent transactions, unauthorized access, cheating or misuse of our curriculum programs, and other illegal or malicious activities. We also use information to verify accounts and user activity, and to enforce our Terms of Service and other agreements.
  • To Comply with Legal Obligations: We process personal information when we are legally required to do so, such as to comply with court orders, subpoenas, or regulatory requirements. We may use your data to meet record-keeping obligations, to exercise or defend legal claims, or to report to authorities as mandated by law.

We will not use your personal data for purposes that are incompatible with the ones listed above without obtaining your consent. If we ever need to use your information for a new purpose, we will update this Privacy Policy and notify you as required.

Third-Party Data Sharing

ZTAG does not sell your personal information to third parties for profit. However, we do share certain data with trusted third parties in order to run our business and provide our services to you. We only share the minimum information necessary and ensure any third-party receiving personal data has an obligation to protect it. Your data may be shared in these circumstances:

  • Service Providers and Partners: We may share personal data with third-party service providers who perform functions on our behalf. This includes services such as website hosting, cloud storage, data analytics, payment processing, customer support ticketing, email delivery, and marketing services. For example, we might use an analytics provider (like Google Analytics) to understand website traffic or a payment processor to handle credit card transactions. These service providers are contractually bound to use your information only as needed to perform their services and to safeguard it appropriately.
  • Advertising and Analytics Partners: If we participate in any advertising networks or use analytics cookies, we may share certain online identifiers and data (such as cookie IDs or browsing behavior) with third-party advertisers or analytics companies. This data helps deliver more relevant ads about ZTAG on other websites and measure the effectiveness of our campaigns. For instance, we might use a Facebook Pixel or Google Ads cookie to reach you with promotions on those platforms. Any such partners will only receive limited personal data (often in aggregated or hashed form) and are prohibited from using it for their own unrelated purposes. You can opt out of most third-party ad tracking as explained in the Cookies and Tracking section.
  • Business Transfers: If ZTAG undergoes a business transition, such as a merger, acquisition, corporate reorganization, or sale of assets, your personal information may be transferred to the new owner or partner. In such cases, we will ensure that your data remains subject to confidentiality commitments and this Privacy Policy (unless you are notified of changes and given a chance to opt-out). Similarly, if we seek investments or enter joint ventures, we might share limited information under strict confidentiality for due diligence purposes.
  • Legal Compliance and Protection: We may disclose personal information to third parties (such as law enforcement agencies, regulators, courts, or other authorities) when we believe in good faith that such disclosure is necessary to: (a) comply with a legal obligation or request (e.g., a law, regulation, search warrant, subpoena, court order); (b) enforce our Terms of Service or other agreements; (c) detect, investigate, and help prevent security, fraud or technical issues; or (d) protect the rights, property, or safety of ZTAG, our users, children, or the public. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
  • With Your Consent: In cases where you have given us explicit permission to share your information, we will do so according to the terms of your consent. For example, if you agree to let us post a testimonial with your name on our site, or if you use integrations that involve sharing data with a third-party service at your request, we will share data in those ways. You are free to revoke such consent at any time, and we will stop any further sharing of your information in those contexts.

We require all third parties with whom we share personal data to comply with privacy and security standards comparable to our own. We do not allow third parties to use your data for their own marketing or other purposes not outlined in this policy. If you have questions about third parties that may have access to your data, please contact us for more information.

User Rights

You have rights and choices regarding your personal data. ZTAG is committed to honoring your rights under applicable privacy laws, so that you remain in control of your information. These rights may vary depending on your jurisdiction (for example, EU residents have certain rights under the GDPR, and California residents have rights under the CCPA), but we extend many of the same core principles to all our users. Key privacy rights include:

  • Right to Access: You can request confirmation of whether we are processing your personal data, and if so, ask for a copy of the data we hold about you, in a common electronic format. This allows you to understand what information we have collected​. (For EU users, this is known as a Subject Access Request under GDPR​. For California residents, the “Right to Know” under CCPA entitles you to request details about the categories and specific pieces of personal information we have collected​.)
  • Right to Rectification (Correction): If any of your personal information is inaccurate or incomplete, you have the right to request that we correct or update it. We encourage you to keep your information up-to-date and will promptly make the requested corrections whenever possible​.
  • Right to Deletion: You can ask us to delete your personal data. Upon a verified request, we will delete your information from our records and direct any service providers to do the same, barring certain exceptions. We may retain data that we are required to keep for legal reasons or legitimate business purposes (for example, completed transaction records or information required to comply with a legal obligation)​. If we cannot delete data you requested (due to an applicable exception), we will inform you of the reason.
  • Right to Opt Out of Marketing: You have the choice to opt out of receiving promotional emails or newsletters from us. If you no longer wish to receive marketing communications, you can click the “unsubscribe” link in any email we send, or contact us to be removed from our mailing list. Please note that even if you opt out of marketing, we may still send you non-promotional messages regarding your account or transactions (such as customer service notices or security alerts). You also have the right to object to the use of your personal data for direct marketing purposes at any time.
  • Right to Opt Out of Data “Sale” (California Residents): ZTAG does not sell your personal data in the ordinary sense. We do not exchange your information for money. However, the CCPA defines “sale” broadly to include some sharing of data for advertising. If we ever were to share personal information in a way that falls under the CCPA’s definition of a sale or sharing of data, California consumers have the right to direct us not to do so​. We honor and comply with this right. You can request that we do not sell or share your personal information, and upon such a request, we will refrain from doing so. Given our current practices, there is no personal information we share that would be considered a sale without your consent, but you may still contact us to formally exercise this opt-out right or to get more information.
  • Right to Withdraw Consent: Where our processing of your personal data is based on your consent (for example, if you consent to receive marketing emails or consent to optional cookies), you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, and it will not affect processing of your data under other legal bases (such as fulfilling a contract or complying with a law). If you withdraw consent for a particular feature or service, we may not be able to provide that feature or service to you.
  • Right to Object or Restrict Processing: In certain situations, you may have the right to object to or ask us to limit the processing of your personal data. For instance, EU users can object to processing that is based on our legitimate interests (including profiling), and we will honor that objection unless we have compelling legitimate grounds to continue or the processing is needed for legal claims​. You can also request that we temporarily restrict processing of your data, for example while you contest its accuracy or the basis for processing.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to have that information transmitted to another service provider (where technically feasible). This right applies to information you provided to us and that we process by automated means based on your consent or a contract. In practice, if you request it, we will provide you with an electronic file of your basic account information and usage data.
  • Right to Non-Discrimination: We will never discriminate against you for exercising any of your privacy rights. This means we will not deny you our services, charge you different prices, or provide a lesser quality of service just because you exercised your rights under applicable law​. Your experience with ZTAG will remain the same whether or not you choose to exercise your data rights.

To exercise any of your rights, please contact us using the information in the Contact Information section. We will need to verify your identity (and authority, if you are making a request on behalf of someone else) to ensure we fulfill requests securely and to the correct person. Verification may include confirming information we already have on file or asking for additional proof of identity as allowed by law. We will respond to your request within the timeframe required by the applicable law (for example, within 30 days for GDPR requests, or 45 days for CCPA requests, with the possibility of a justified extension). If we need more time or cannot comply with a request, we will let you know the reason.

In addition to contacting us, if you are an EU/EEA resident and believe our handling of your data violates GDPR, you have the right to lodge a complaint with your local Data Protection Authority. Similarly, California residents can contact the California Attorney General’s office or the California Privacy Protection Agency if concerns are not resolved. Of course, we encourage you to reach out to us first so we can address your concerns directly.

Legal Compliance

We operate our privacy practices in compliance with all relevant laws and regulations regarding personal data protection. ZTAG’s data handling procedures are designed to meet the requirements of major privacy laws such as:

  • GDPR (General Data Protection Regulation): If you are located in the European Union (or European Economic Area), we comply with the GDPR in how we collect, use, and store your data. The GDPR provides EU individuals with robust data rights (as described above) and requires us to ensure lawful, fair, and transparent processing of personal information​. We only process EU personal data when we have a legal basis to do so – such as your consent, to fulfill a contract with you (e.g. providing a service you requested), to comply with a legal obligation, or for our legitimate interests (like improving our services or preventing fraud) provided those interests do not override your fundamental rights. If we transfer personal data from the EU/EEA to servers or third parties in countries outside the EEA (such as to the United States where our headquarters is located), we will implement appropriate safeguards to protect that data. These safeguards might include using Standard Contractual Clauses approved by the European Commission, or transferring data to organizations that adhere to internationally recognized compliance frameworks. Our aim is to ensure that your privacy is protected to the same standard required by GDPR, no matter where your data is processed.
  • CCPA/CPRA (California Consumer Privacy Act & California Privacy Rights Act): For California residents, we adhere to the CCPA (as amended by the CPRA) which grants consumers specific rights and protections for their personal information. We provide California users with the right to know what personal data is collected, used, shared, or sold, and the right to access or delete that information​. We also honor the right to correct inaccurate personal information and the right to opt out of the sale or sharing of personal data​. As noted, ZTAG does not sell personal information, and we treat any potential “sharing” (for targeted advertising purposes) with the same level of care by offering opt-outs. We have implemented processes to respond to verifiable consumer requests as required by CCPA. Additionally, we will not discriminate against you for exercising any CCPA rights (no difference in price or quality of service)​. This Privacy Policy is intended to provide the disclosures and information required by the CCPA, including describing the categories of data we collect, the purposes for collection, and the categories of third parties with whom we share data. California residents who have an established business relationship with us may also request a notice disclosing what categories of personal information we have shared with third parties for those third parties’ direct marketing purposes (however, as of now, we do not share personal data with third parties for their own direct marketing).
  • COPPA (Children’s Online Privacy Protection Act): We comply with COPPA for any users in the United States who are children. This means we do not knowingly collect, use, or disclose personal information from children under 13 years of age without verifiable parental consent​. Our website and services are not directed to children under 13, and we make efforts to avoid receiving information from them. If at any time we learn that we have inadvertently collected personal data from a child under 13 without proper consent, we will delete that information as soon as possible. Parents or guardians who believe their child may have provided us personal information can contact us to review and request deletion of that data. We also comply with similar youth privacy laws in other jurisdictions as applicable (for example, we honor parental consent requirements for users under 16 in the EU where GDPR applies).
  • Other International Laws: ZTAG endeavors to respect other privacy laws that may apply based on where you live or where we operate. For example, if you are in Canada, we handle personal information in accordance with applicable laws like PIPEDA. If you are in the United Kingdom, we comply with the UK Data Protection Act 2018 and UK GDPR which mirror the EU GDPR. Our goal is to maintain a consistent level of privacy protection everywhere. We regularly review our data practices to ensure we meet the obligations of laws such as the Australian Privacy Act, Brazil’s LGPD, and other relevant regulations when applicable.

In summary, ZTAG takes legal compliance seriously. We have appointed personnel responsible for privacy compliance and train our staff on proper data handling. We maintain records of our processing activities as required by law and conduct assessments when implementing new data processing activities to ensure they meet legal standards. By aligning with these regulations, we not only comply with the law but also reaffirm our commitment to respecting your privacy and safeguarding your personal information.

Security Measures

Protecting your personal data is a top priority for us. ZTAG implements a range of technical and organizational security measures to guard against unauthorized access, alteration, disclosure, or destruction of your information. We follow industry best practices to ensure the confidentiality, integrity, and availability of the data we hold. Key security measures in place include:

  • Encryption: We use encryption protocols to protect data in transit and at rest. When you enter personal information on our website (for example, through contact forms or during account registration), those submissions are encrypted using Secure Sockets Layer (SSL)/Transport Layer Security (TLS) technology. You can verify this by looking for the padlock symbol in your browser address bar and the “https” in our URL, which indicate a secure connection. Sensitive data (such as passwords) is stored in encrypted form to add an extra layer of protection.
  • Secure Infrastructure: Our servers are hosted in secure facilities with robust physical security controls. We employ firewalls, intrusion detection systems, and anti-malware tools to protect our network and servers from unauthorized access or attacks. Regular security patches and software updates are applied to our systems to address vulnerabilities in a timely manner. We also use access controls so that only authorized personnel can access systems where personal data is stored.
  • Access Control and Training: Internally, we restrict access to personal data strictly to employees, contractors, and agents who need that information to process it on our behalf (for example, customer support representatives or developers troubleshooting an issue). Those who have access are subject to confidentiality obligations and are trained in privacy and security best practices. We have authentication measures (such as strong passwords and, where appropriate, multi-factor authentication) to prevent unauthorized account access.
  • Monitoring and Testing: ZTAG monitors its systems for potential security breaches and anomalies. We conduct regular security audits and assessments, and may employ third-party specialists to perform penetration testing on our applications. By routinely testing our defenses, we aim to proactively identify and fix potential weaknesses. We also maintain logs of access to personal data and review them for any suspicious activity.
  • Data Minimization and Pseudonymization: Wherever feasible, we follow the principle of data minimization – we only collect and retain the personal information that we truly need to fulfill our stated purposes. In some cases, we may anonymize or pseudonymize data (alter it so it cannot readily be linked to you) if full details are not required. For example, when analyzing how users use our site, we might use aggregated data or remove identifiable elements. This reduces the risk in the event of any data incident.
  • Secure Payments: Any payment transactions on our site are handled through PCI DSS-compliant payment gateways. These providers are specialists in secure payment processing. We do not store your financial account details on our own systems beyond perhaps a record of the last few digits of a card for reference. All payment data is transmitted directly from you to the payment processor over encrypted connections, which significantly reduces exposure of your sensitive financial information.
  • Incident Response: Despite all our efforts, no website or internet transmission is completely immune from security risks. We have a data breach response plan in place in the unlikely event of a security incident. This plan includes procedures to contain and assess the breach, to notify affected users and authorities as required by law, and to take steps to prevent future incidents. We will inform you (via email or conspicuous notice on our site) if we discover a breach that compromises the privacy or security of your personal data, as required by applicable laws.

While we strive to protect your information with these measures, it’s important to note that no method of transmitting or storing data can be guaranteed 100% secure. You can also play a part in protecting your data by keeping your account credentials confidential and notifying us immediately if you suspect any unauthorized access to your account. We continuously evaluate and update our security practices to adapt to new threats and technologies, so you can have confidence that we are keeping your data safe.

Cookies and Tracking Technologies

Like many websites, ZTAG uses cookies and similar tracking technologies to provide and improve our services. This section explains how we use these technologies and your choices regarding them.

What Are Cookies?
Cookies are small text files that websites place on your device’s browser to store information. They serve a variety of functions, like keeping you logged in, remembering your site preferences, and helping website owners understand how visitors use their site​. Cookies may be set by our website (first-party cookies) or by third-party services that we use (third-party cookies). In addition to cookies, we may use related technologies such as web beacons (tiny graphic images or scripts that collect data about your navigation) and device identifiers. For simplicity, we refer to all these as “cookies” or “tracking technologies.”

How We Use Cookies:
ZTAG uses cookies and tracking technologies for several reasons:

  • Essential Cookies: These are necessary for our website to function properly. For example, if our site has a login area or a shopping cart, essential cookies would keep you logged in or remember items in your cart. Without these cookies, certain services you request may not be possible.
  • Preference Cookies: We use these to remember choices you make on our site (such as your language or region, or other settings) to provide a more personalized experience. These cookies make using our site easier by saving you from having to re-enter information each time you visit.
  • Analytics Cookies: We use analytics and performance cookies to collect information about how visitors interact with our website. This helps us measure and improve the performance of our site. For instance, we utilize tools like Google Analytics to gather aggregate data on metrics such as page load times, visitor traffic, and user behavior on our site. The information collected is generally aggregated and does not directly identify individuals. It tells us things like which pages are most popular, how users navigate through the site, and if users encounter errors​. We use this data to fix bugs and improve the design and content of our website. (Google Analytics may set its own cookies; however, it cannot use them to identify you personally to us. Google’s ability to use and share information collected by Google Analytics about your visits to ZTAG is governed by the Google Privacy Policy.)
  • Advertising and Marketing Cookies: We may allow certain third-party advertising partners to set cookies on our site to collect information about your browsing activities over time and across different websites. This information is used to display ZTAG ads on other websites you visit, tailored to interests inferred from your browsing history. For example, if you visit pages about a certain ZTAG program, you might later see an ad for ZTAG on another site. These cookies also help us track the effectiveness of our marketing campaigns. Any such “tracking” cookies are only set if you accept them (via a cookie consent banner, where required by law). You can also opt out of interest-based advertising as described below.

Your Choices for Cookies:
You have the right to decide whether to accept or reject certain cookies. When you first visit our website, you may see a cookies notice or banner that allows you to manage your preferences. Even if not, you can control cookies through the following methods:

  • Browser Settings: Most web browsers allow you to adjust settings to accept or refuse cookies, or to prompt you each time a cookie is offered. You can also delete cookies that have already been set. For example, you can typically find cookie controls in your browser’s “Options” or “Preferences” menu. Using these settings, you can block cookies from all sites or from specific sites, and you can clear your existing cookies. Please note that if you disable or delete certain cookies, it may affect the functionality of our site. For instance, you might not be able to log in or use some interactive features. For guidance on how to modify your browser settings, you can refer to resources like [USA.gov’s guide on blocking cookies in popular browsers]​
    usa.gov or the help documentation for your specific browser (e.g., Chrome, Firefox, Safari, Edge).
  • Opt-Out of Analytics: To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on, which prevents Google Analytics from collecting information on your visits to websites that use that service. This add-on is available for most modern browsers. We respect any such signal from your browser when it is properly enabled.
  • Opt-Out of Interest-Based Ads: If we use advertising cookies, you can opt out of interest-based advertising from many major ad networks. One way to do this is by visiting the Network Advertising Initiative’s opt-out page or the Digital Advertising Alliance’s opt-out page (for US-based advertising). These tools allow you to opt out of many (but not all) tracking cookies set by multiple advertising companies. In the EU, you can visit YourOnlineChoices.eu for similar opt-out controls. Keep in mind that opting out of ad cookies doesn’t mean you will no longer see ads – it just means those ads are less likely to be tailored to your interests.
  • Do Not Track Signals: “Do Not Track” (DNT) is a setting available in most web browsers that requests that a web application disable its tracking of an individual user. However, there is currently no uniform standard for how websites should respond to DNT signals​. As a result, at this time we do not respond to Do Not Track browser signals. We will treat you the same as other users (and continue to use cookies in the manner described) even if your browser sends a DNT signal. If an industry standard for DNT is established in the future, we will re-evaluate our approach and update this policy as needed. Regardless, you can still use the other options described here to control cookies and tracking.

Please note that third parties (advertising networks, analytics providers, etc.) may use cookies and similar tracking technologies to collect information about your online activities over time and across different websites when you use our site. We do not have direct control over these third parties’ tracking technologies or how they may be used. However, we do contractually require third parties who collect information on our site to do so in a privacy-compliant manner. For more information on how third parties use cookies, please review their privacy policies.

By using our site with cookies enabled in your browser settings, you consent to our use of cookies as described in this policy (unless you have disabled them via your browser or the methods above). If you have any questions about our use of cookies or other tracking technologies, feel free to contact us.

Policy Updates

We may update or revise this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will post the updated policy on this page and update the “Last Updated” date at the top. If the changes are significant, we will provide a more prominent notice (such as by email notification to users who have provided an email address, or a pop-up notice on our website) to inform you of the update.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Any changes will be effective when posted, unless otherwise required by law. In certain jurisdictions, we may be required to obtain your consent for material changes in how we use personal data. If that is the case, we will do so. For example, if we were to seek to use your personal data for a new purpose not originally collected for, we would ask for your consent before doing so, where required by applicable law.

Your continued use of the ZTAG website or services after any updates to this Privacy Policy signifies your acceptance of the changes, except where prohibited by law. If you do not agree with the revised terms, you should discontinue use of our services or adjust your privacy preferences as appropriate.

We maintain previous versions of this Privacy Policy for your review upon request (where we are required by law to do so, such as under GDPR accountability requirements). If you have any questions about the changes or need clarification, please contact us using the information below.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us. We are here to help and will respond as promptly as possible. You can reach ZTAG’s privacy team through the following methods:

  • Email: support@ztag.com – This is the quickest way to reach us for privacy inquiries, such as questions about your data or requests to exercise your rights.
  • Mailing Address: ZTAG – Privacy Department, 25060 Avenue Stanford, Unit 115, Valencia, CA 91355, USA. (You can send us mail at this address for any formal requests or correspondence. If you are exercising legal rights via mail, please provide sufficient detail about your request and a way to contact you back.)
  • Phone: You may call us at 888-3GO-ZTAG (888-346-9824) for urgent matters. This line is available during our business hours (posted on our website) for general inquiries or to request a callback from our privacy team. Please note that for certain requests (like data access or deletion requests), we might still ask you to submit the request in writing (email or mail) to verify your identity and ensure accuracy.

We take every privacy question and request seriously. If you contact us regarding an issue with your personal data or this policy, we will do our best to address it in a timely and thorough manner.

Thank you for reading our Privacy Policy. We value your trust in ZTAG and are dedicated to keeping your information safe and respecting your privacy.

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